What are tags and custom fields?

Tags and custom fields are two powerful ways to customize your store locator.


A tag identifies a certain yes/no attribute that's shared by some (or all) of your stores. Once you create a tag, you can apply it to one or more of your stores. Some common uses are:

  • Tagging stores with individual products they stock (e.g. Shampoo, Body Wash, and Curling Iron)
  • Tagging stores with product lines (e.g. Bath Products and Fragrances)
  • Tagging stores based on store attributes (e.g. Has WiFi or Fitting Rooms Available)
  • Tagging stores based on type (e.g. Distributor or Retailer or Salon)

When you create a tag, it's added to the search form of your locator as a checkbox:

Visitors can click one or more checkboxes to show only stores that have specific tags.

A store's tags will also be displayed in the store list and in the map popup:

If you'd like to hide some or all of your tags from the search form or from store listings, we're happy to help - just shoot us an email.

Custom fields

Stockist comes with built-in fields that you can set for each store, like name, address, phone number, and website. But what if you need to list other information like a fax number, a Facebook page, store hours, or something else?

That's where custom fields come in - you can create your own fields that will show up alongside the built-in ones. When you create a field you pick the name that'll appear for all stores (e.g. Fax Number or Facebook Page), then you can set the field to a separate value for each store:

Note that one field can have different values for different stores. If you don't enter anything for a particular store, the field won't show up under that store in the locator.